ZARA Lookbook

Design Narrative

Fashion editorial is something I never thought to enjoy and excel in as this project is testament to that. The layouts and spreads were very amusing to develop and the overall look came together with such precedence to the art form. A look book featuring a pre-summer collection by the Spanish brand ZARA. The ZARA brand is known for their rustic and causal wear ensembles where they utilize taupes, neutrals, and nude tones in their clothing. I took the liberty of incorporating a pop of color into their fashion line because it is definitive of summer. The look book includes front and back covers, two inside cover spreads, and nine page layouts that include a variety of themes, elements of style, and photography to materialize the product for the brand.