This National campaign is partnering with Madre to express the importance of maternity. Through the communication devices of various media items as well as a campaign logo. The look of the poster stems from the concept that a bond between a mother and her child is truly special. Each ad has a different color to incorporate more nuance and has a different tagline that applies to motherhood. The logo depicts a mother lifting her child with the slogan “Immortal Love” which goes along the lines of a mother’s love lasting beyond death. Each logo is colored differently to meet the color scheme of each ad. Maternity is an important topic and this campaign strives to ensure that women are an integral part of a child’s life and motherhood keeps going.